Resources

The best tools, guides, and references for local SEO β€” curated and updated regularly.

Essential Tools

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Google Business Profile

The foundation of local SEO. Claim, verify, and optimize your GBP listing.

Visit tool →
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BrightLocal

Local SEO platform for rank tracking, citation building, and reputation management.

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Google Search Console

Monitor your site's performance in Google Search and fix issues.

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Whitespark

Citation finder, local rank tracker, and reputation builder for local businesses.

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PageSpeed Insights

Test your site's Core Web Vitals and get actionable performance recommendations.

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Ahrefs Webmaster Tools

Free site audit, backlink analysis, and keyword research for your domain.

Visit tool →

Recommended Reading

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Google's Local SEO Guide

Official documentation on how to improve your local ranking on Google.

Read guide →
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Moz Local Search Ranking Factors

Annual survey of the most important local ranking signals according to top SEOs.

Read guide →
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LocalSEO Digest Blog

My own articles, experiments, and findings β€” updated weekly.

Read articles →